Why Quality Marketing Matters More Than Ever in Perth Right Now?
If you have been watching the Perth property market this July, you already know the headlines. We are seeing record breaking numbers, with median dwelling values crossing the 1 million dollar mark and 31 different suburbs now boasting a median house price over 2 million dollars. Properties are still flying off the market in under two weeks.
But if you look closely at the latest data, there is a subtle shift happening on the ground
Over the last few weeks, total listings have slowly started to climb. While overall supply is still incredibly tight, this slight increase means buyers finally have a little bit of breathing room. They have more choice, which means they are taking more time to make decisions and becoming much more selective. The market is rapidly becoming quality driven.
When buyers have options, average presentation will no longer cut it. If you want to attract multiple offers and achieve those premium prices, your listings need to stand out immediately. Here is how to capture the attention of today’s selective Perth buyers.
Give Them Certainty With iGUIDE
When buyers are being cautious, they want as much information as possible before they commit their Saturday to a home open. iGUIDE is the ultimate tool for building buyer confidence. By offering an interactive 3D tour alongside highly accurate floor plans and laser measurements, you allow buyers to explore every inch of the property online. Because iGUIDE is fully integrated into realestate.com.au, buyers can verify the layout and flow of the home instantly, making them far more likely to attend your viewing.
Sell The Lifestyle With Aerial Drone Photography
Selective buyers are not just looking at the house, they are evaluating the entire location. Sweeping aerial drone shots provide immediate context that ground level photos simply cannot match. Highlighting exactly how close the property is to local parks, schools, or the stunning Perth coastline adds massive perceived value before the buyer even reads the property description.
Stop The Scroll With Professional Video
With more properties popping up in their feeds, buyers are scrolling faster than ever. A dynamic, short video walkthrough is the best way to interrupt that scroll and grab their attention. Video builds an emotional connection to the property and highlights its best features in seconds, driving higher engagement across all of your social media channels.
Ready to elevate your next listing?
The market is shifting, and the agents who adapt their marketing will be the ones who continue to dominate. At GB Photography Perth and VT Perth, we provide the premium visual tools you need to attract the best buyers.
Our online booking system is available 24 hours a day. Visit our booking page today to explore our services and secure your next shoot.