How Videos Changing Property Marketing in Perth

A market insight from GB Photography Perth

Perth’s property market is among the strongest in Australia. PropTrack data shows home prices rose 15.5% over the past year to a median of $930,000 with realestate.com.au predicting a further 7–10% increase in 2026. In a market this competitive, presentation is everything — and video has become the single most powerful tool in a listing campaign.

Why Video Delivers Results

Listings with video receive five times more inquiries than photo-only campaigns (NAR), while properties with professional visual media sell 32% faster — reducing time on market from an average 123 days to 89. Social video is 12 times more likely to be shared, and 67% of buyers now watch property video before contacting an agent.

Yet only 26% of agents use video on every listing. For the rest, that gap represents a genuine competitive opportunity.

Why It Matters in Perth?

Perth’s isolation makes video especially valuable. Interstate, international and FIFO buyers rely on quality footage to assess properties remotely — expanding the buyer pool well beyond those able to attend inspections in person. Meanwhile, 60% of a buyer’s online attention goes to visual content, and only 20% to written descriptions.