The Full Stack. Why Perth Listings Need a Complete Media Strategy?
Everything your listing needs to stand out in the Perth scroll
We are seeing a massive shift in the Perth market this month. Listings jumped by nearly 10 per cent in the last week alone and for the first time in a long time buyers actually have options to compare. When supply ticks up good enough photography doesn’t cut it any more. To stop the scroll and win the listing you need a complete media strategy that covers every angle. At GB Photography Perth we are here to help with absolutely everything that can be done to make a property stand out. We handle the entire media stack in a single appointment so you can focus on the deal while we handle the presentation.
The New Arrival. iGUIDE for Australia
We are excited to introduce iGUIDE to the Perth market. This technology is already a standard in places like Canada but it is a very new arrival here in Australia. It is a signal that the way we show properties is changing for good. This isn’t just a 3D tour. It uses lidar technology to map a home with incredible precision. It combines an immersive walk-through with laser accurate floor plans and precise square mete-rage. Because the REA Group is now backing this technology iGUIDE is set to become the standard for listings on realestate.com.au. Being an early adopter gives your listing a massive edge.
Short Videos. Designed for the Scroll
Most buyers are finding their next home while scrolling through Instagram, TikTok or YouTube on their phones. We have shifted our video focus to help you meet them exactly where they are. Our Social Reels and YouTube Shorts are punchy vertical first videos designed specifically for the mobile screen. They highlight the best features of a home in under 60 seconds ensuring you grab attention instantly. These videos are built to hook viewers in the first three seconds which is the only way to stand out in a crowded social feed.
Total Immersion. Matterport, Drone, and Staging
While iGUIDE is the new data leader we still offer the full range of immersive tools to ensure your listing is complete. Matterport remains the king of the high end dollhouse view which is perfect for showing the flow of luxury homes. We use drone imagery to show the big picture and the lifestyle of the Perth suburbs. If a space is empty our virtual staging allows you to furnish it digitally to show its full potential. We provide every tool possible to help a buyer visualise their future in the property.
The Bottom Line
Supply is returning and the competition between listings is heating up. We are here to help with every piece of the puzzle from crisp photography to advanced virtual tours and social media video. Using a full media stack isn’t just about selling one house. It is about proving your value as an agent and showing your next vendor that you use the most advanced tools available in Australia.
Ready to be one of the first in Perth to use the full stack?
Drop us a line and let’s get your next property booked in with the latest tech.